ONzz Malaysian Urban Brands Online: Fashion ft Jewellery Galore

Jewellery. So simple and subtle, and yet, it makes a world of difference when it comes to taking an otherwise mundane outfit to a whole new level.

In the jewellery edition of our ONzz Malaysian Urban Brands Online series, Sunway Echo Media is proud to be spotlighting six lovely homegrown jewellery brands that deserve some love, just in time for Chinese New Year too!

The Straits Finery

If you’re looking for fine jewellery with a trendy modern twist, check out The Straits Finery! Their gorgeous Malaysian culture-inspired pieces are exclusively made with solid 14K gold, perfect if you’re the type who leaves their jewellery on all the time. Why 14K gold, you may ask? 24K gold is crazily expensive, while regular jewellery often causes allergic reactions, so 14K gold is the perfect compromise – it’s 58.5% pure gold mixed with alloys, so we still get the positive qualities of gold, but at a reasonable price point!

With the impressive range of jewellery available, Straits Finery has something for everyone – whether you like ornate tassel earrings that catch the light or dainty necklaces with beautiful iridescent mother of pearl charms.

See some of their most popular designs here!

To sweeten the deal, The Straits Finery throws in free shipping for orders above RM150.

Website | Instagram


There are few Malaysian jewellers who do diamond jewellery at an affordable price, and VTL is one of them! Their solid gold jewellery (take your pick from 14K and 18K gold) features twinkling diamonds in various styles. Some of their earrings are suitable to be worn on the cartilage too – perfect for those of us who are looking to bedazzle their upper ears!

VLT’s breathtaking Privé collection has exquisite jewellery pieces with lustrous South Sea pearls as the star of the show – just see for yourself!

But if their ready to wear pieces don’t tickle your fancy, VLT offers custom and bespoke pieces too!

Website | Instagram


Love all things minimalistic? Then Plenty is the right place for you. They have the best minimalistic and cute jewellery along with reasonable prices for those who wanna look boujee on a budget. Just from their Instagram, viewers can look at their wide variety of fashionable and aesthetic demi-fine jewellery (jewellery that has been crafted using precious metals and techniques such as vermeil plating). 

Plenty also encourages its customers to take good care of their jewellery by raising awareness and providing tips on jewellery care.

Source: Plenty

Now, let’s get to their products! Currently, they have a line of Chinese New Year-inspired jewellery.

Look how sleek and clean the jewellery looks, surely bringing out the best of the wearer.

If you’re just looking for some everyday jewellery, then their best-sellers might be of interest.

One good thing about this local brand is that they ship their products worldwide with sustainable packaging. And right now, they are having their Chinese New Year sale! Malaysia residents can enjoy free shipping with a minimum spend of RM48 and a complimentary pack of red packets with a minimum spend of RM 98.

Website | Instagram


Luccacal is a Kedah-based brand that creates modern-minimalist jewellery that is long-lasting and affordable. Founded in 2010, they hand-make unique jewellery that is suitable for everyday wear – waterproof and tarnish-free. Their pieces are designed to be worn in water, while working out, or wherever the day takes you.

Here are some of their best sellers. 

What’s different here is that they have different jewellery collections that cater to every taste! Here are a few products from each lineup. 

The New Beginning

Freshwater Pearl


Natural Crystal

Abalone Shell

The Essential

Right now, Luccacal is offering free shipping with minimum spending of RM70 for West Malaysia and RM120 if you’re in East Malaysia. 

Website | Instagram

Minimalist Lab

Minimalist believes that each piece of jewellery has a story to tell. It can mean something as small as your favourite cup of coffee, or something as huge as landing a job. Their jewellery is created with the aim of celebrating life as it is and to be able to wear their pieces anytime, anywhere.

Check out some of their bestsellers!

They also often add new arrivals to their site, so keep a lookout!

Another unique aspect of Minimalist is that they have collections specially curated for the masculine and gender-neutral.

Take a look at their website for more designs! But if you’re the type who prefers to see it in-person, Minimalist also has two outlets located in Pavilion KL and Mid Valley Megamall.

Website | Instagram


Looking for a gift for someone special? Psyndrome’s website has a helpful gift guide to help you pick the perfect gift for your loved ones. Jewellery-wise, they have a personalised collection in which you get to choose the pendants and send a handwritten message along with your gift. Psyndrome hopes to spread joy and positivity to people – they believe that ‘beneath every piece of jewellery lies a beautiful reminder that aims to motivate and inspire the wearer’.

Take a look at a few of their new arrivals!

Their new arrivals also include a collection of gemstones, with each stone holding a special meaning behind it.

Check out some of their bestsellers too!

Currently, Psyndrome offers free shipping nationwide with a minimum purchase of RM150. 

Website | Instagram

Written by: Maki, Natalie, Poorani

Edited by: Jamie

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