Pause. Return to Yourself.
Claire Organics is a proudly Malaysian-owned natural self-care brand founded in 2012, promoting handmade products that seek to ease those with sensitive skin alongside the people’s emotional well-being.
Their concept, “Pause. Return to Yourself.” serves as a reminder for everyone to take a breath in the digital age, where everything feels as if it’s moving too fast. This message was featured alongside their Self Love Essential Oil, offering aromatherapy with the blend of Neroli, Roman Chamomile, Cypress, Rose Geranium and Bergamot that aims to help you reconnect with yourself, relieve your stress, and regain your confidence.
In 2025, Claire Organics achieved recognition through ASEAN Records Recognition honouring them as the first natural personal care brand in ASEAN founded by a certified aromatherapist. Following that, they reached the Sales and Education Milestone (2025) of surpassing 1,000,000 total sales for their Soother Balm and hosting 110 sustainability workshops in the same event.
“This is more than just a recognition. It’s a reminder to stay true to our roots—to keep advocating for natural ingredients, sustainability, and wellness that nurtures both people and the planet. Every customer, every team member, and every supporter has been part of this journey, and I’m deeply grateful.”
By Louise Chu, the Founder of Claire Organics
During the ceremony, Louise Chu, the founder of Claire Organics, shared not only her appreciation to her team members and supporters, but also her dedication to advocating for the planet’s health. It seemed Claire Organics’ pioneering journey as a natural self-care brand had only just begun.
As of July 2026, Claire Organics successfully opened their first flagship boutique located at 1 Utama Shopping Centre, Petaling Jaya.
The Story Behind: Louise Chu
The story behind Claire Organics was something as authentic and genuine as maternal instinct Louise Chu held for her baby, leading her to create pure, gentle skincare products handmade with love: bar soaps made from breast milk.
Soon, what began with a handmade breastmilk soap was shared and homemade remedies for natural handmade soap spread far and wide. Which led to now, a trusted self-care brand Louise named after her daughter, Claire. Louise shared how “Claire” in French meant clear and pure, which coincided with what she wanted her brand to represent.
Claire Organics has now grown into a trusted self-care brand offering natural products for the face, body, hair, home, and emotional well-being, with varying products including their signature Soother Balm, Face & Body Oils, handmade soaps, lip balms, essential oils, aromatherapy products, bath and body care, hair care, home fragrances, and thoughtful gifts for your loved ones, covering all ground bases you need for personal care.
KindBeauty™️ Philosophy
Natural self-care, handmade with love.
The KindBeauty™️ philosophy is a conscious movement that seeks to blend self care, ethical responsibility and environmental sustainability in one delicately crafted product. The philosophy has 3 core pillars it is centered around: Kind to Self, Kind to Animals, and Kind to Nature.
Kind to Self wants product users to be kind to themselves by doing sufficient, healthy self-care through safe, non-toxic and gentle ingredients that heal the body and mind.
Kind to Animals is more straightforward with its wishes to oblige by cruelty-free standards where no living creatures should be tested on or harmed.
Lastly, Kind to Planet promotes sustainable packaging and environmentally-conscious decisions businesses and individuals alike should possess. It aims for responsibly sourced raw materials that aren’t connected to violations of human rights, and Earth-safe production methods like closed-loop cycle, and carbon neutral processes.
Guided by the KindBeauty™️ philosophy, Claire Organics thoughtfully creates their products using carefully selected natural ingredients such as plant oils, essential oils, shea butter, olive oil and oatmeal. This makes sure every product is designed to turn everyday routines into meaningful rituals of care, comfort and kindness that sustains both yourself, and the planet.
Now, let’s look into some of their best sellers.
For Those with Sensitive Skin: Soother Balm
Soother Balm: Soothing Sensitive Skin
The Soother Balm is Claire Organics’ undeniable best-seller; a multi-purpose balm crafted with a blend of avocado oil to nourish and repair dry skin, beeswax to shield and seal moisture beneath the skin, and shea butter for deep skin hydration, alongside other natural trustworthy ingredients made for restoration and soothing of sensitive, dry, or irritated skin conditions.
To use it, apply the balm 3-5 times on affected skin areas and massage it until it’s been fully absorbed.
For Those Riddled with Stress: Patchouli Herbal Handmade Soap
Patchouli Herbal Handmade Soap
The Patchouli handmade soap works on just about any skin type, including sensitive skin, in cleansing one’s face and body to ensure healthy-looking skin that leaves the skin with a creamy cleanse. It is not only vegan friendly and made with deeply beneficial ingredients such as rice bran oil (ensuring a creamy, moisturizing finish), coconut oil (for deep cleaning) and many more, but also carefully cut and cured for 45 days to preserve its quality and performance.
To use it, rinse the soap with water before applying it to the body and massaging it into the skin gently with circular motions.
For Those wanting Hair Growth: Lavender Rosemary Hair & Scalp Treatment Oil
Lavender Rosemary Hair & Scalp Treatment Oil
This lavender rosemary hair and scalp treatment oil works wonders in ensuring hair growth, reducing hair loss, taming hair frizz, and restoring dry ends, while calming the scalp through the care of infused lavender and rosemary. It’s made perfectly for a variety of hair types including dry hair, frizzy hair, those with sensitive scalps, and dull, damaged hair.
To use it daily:
15-30 minutes before your shower, apply 2-3 pumps on your scalp and hair and gently massage it in. Leave it in until you start your shower. This ensures deep nourishment.
After your shower, warm 1 pump of oil in your palm and smooth it gently down the lower half of your semi-wet hair. This ensures a softer, smoother hair for styling.
Conclusion
As a conclusion, Claire Organics looks to remain steadfast and transparent with their efforts in pioneering a way for sustainability to thrive in self-care product brands. Thus, if you’re looking for a safe, reliable, and environmentally conscious skin care brand, feel free to find Claire Organics here:
Official Retail Stores
1 Utama Shopping Centre
The Gardens Mall
Publika Shopping Gallery
The Starling Mall
More than 80 selected Watsons stores throughout Malaysia
Official Social Medias
Website:
Facebook:
www.facebook.com/claireorganics
http://www.facebook.com/claireorganics
Instagram:
www.instagram.com/claireorganics
http://www.instagram.com/claireorganics
Written by: Yu Xin
Edited by: Anjitha and Sarah Wong
