In an era where distractions are as common as the next traffic stop, it is of no surprise that society and hence ourselves, are losing our grip on the issues that matter most. If an armed conflict happens somewhere in the Middle East, the authorities will react immediately. However, if there is a hungry child on the streets of Niger begging for food – he can wait. Simply put, we have an innate bias for one thing over another, even if it is harder and the outcome is less desirable.
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