Beer & Skittles: The Power of Nostalgia: How Story Adaptations Tap into Our Love for Familiar Stories and Characters

Beer & Skittles: The Power of Nostalgia: How Story Adaptations Tap into Our Love for Familiar Stories and Characters

Adaptations have always held a special place in the hearts of audiences, appealing to our deep-rooted love for nostalgia and comfort of the familiar. From the pages of books to movie screens, immersive video games to binge-worthy television series, adaptations have woven themselves into the fabric of modern media. Yet, discussions about the continued relevance of this beloved form of storytelling have erupted on a number of online platforms with the recent release of highly anticipated adaptations like the new live-action The Little Mermaid, Cruella, and The Super Mario Bros. Movie.

Sunway Scoop: Sunway Business School (SBS)

Sunway Scoop: Sunway Business School (SBS)

Echo is back with another instalment of Sunway Scoop! In the third edition of this series, Echo explores the world of business and innovation through the eyes of lecturers and students. Welcome to Sunway Business School, where future auditors, finance managers, entrepreneurs, and innovators are raised by star-studded lecturers.

Encompassing five departments: the Department of Accounting, the Department of Business Analytics, the Department of Management, the Department of Economics and Finance, and the Department of Marketing Strategy and Innovation; it is safe to say that Sunway’s Business School is one of the biggest schools in Sunway. With thousands of students enrolling each year, it has certainly amassed plenty of accomplishments to marvel at!

Here are a few interviews conducted with the lecturers and students of the acclaimed school!